About

We're Somekind. A brand that doesn't chase trends - just better basics.

We believe good design doesn't need noise.
That comfort doesn't have to be careless.
And that style doesn't need to shout to stand out.

Somekind was born out of a need for simpler, more thoughtful clothing
the kind you wear on repeat because it just works. We're starting with
one essential the linen shirt.

Designed in India. Made with care.

Every shirt is designed with intention and crafted in India by skilled local makers.
We source 100% pure linen, focus on ethical small-batch production, and obsess
over every detail from the drape of the fabric to the feel of the collar.

This isn't fast fashion.
It's slow, consicious creation the way it should be.

What's in the name?

We call ourselves Somekind because we believe style isn't rigid it's personal. Fluid.
Soft around the edges.
You might be somekind of minimalist, or somekind of rebel, or just somekind of tired.

Either way, our shirts are made to meet you where you are.

Built with Less. Made to Last.

No massive launches. No 50-shirt menus.
We keep things intentially small, so we can keep quality and purpose big.
Each shirt is made to be worn, lived in, and loved - over and over again.